I designed packaging for Steelhead, a value beer brand targeting blue collar workers while supporting BC wildlife conservation through donations to the Pacific Salmon Foundation. I started by hand-drawing fish in pencil, creating authentic, rugged illustrations that capture the brand's working-class appeal and connection to BC's natural heritage. The hand-drawn approach gave the packaging an honest, crafted feel that differentiates Steelhead in the value beer market while clearly communicating their conservation mission and partnership with the Pacific Salmon Foundation.